How do you measure creativity?

Allen Lau, co-founder and CEO of Wattpad, joins Allan and Lauren to talk about measuring creativity, building a data-driven culture, and what it means to empower storytellers at scale.

For Allen, data and analytics are foundational. In Wattpad's early days, thousands of writers and hundreds of thousands of readers used the platform daily, making manual data review impossible almost immediately. Now, with over 90 million monthly active users, Wattpad uses StoryDNA, a machine-learning technology that analyzes billions of data points every day, to keep pace with that growth.

Allen shares how Wattpad built its approach to data-driven decision making, how the team uses machine learning analytics to support writers around the world, and what it truly means to succeed with data.

He also walks through the 5-step ASSET framework and how it shapes the way he thinks about building and scaling with data.